What is Google AMP? Its advantages and disadvantages
The only drawback is that AMP can significantly reduce the amount of advertising revenue. The website owner can lose earnings if they don't optimize their content properly. Similarly, E-Commerce sites use images to display their products instead of text. If Google AMP is not used properly, the images will not be displayed. Another advantage of AMP is its cache, which increases the performance of any website. Compared to HTML, AMP stores one website only, reducing the need to load more pages.
While AMP has its advantages, there are a few cons. For example, AMP does not allow websites to use domain authority or backlinks. Furthermore, it does not have the ability to track data from AMP pages. Users are likely to return to Google search to find what they are looking for.
The main drawbacks of AMP include the fact that it is harder to measure page speed. However, it does improve page loading speed, which is a major ranking factor. In addition, AMP can make your site more visible. It will ensure that your pages appear in the Google News carousel, which prioritizes above-the-fold placement for mobile searches.
What is Google AMP?
Google AMP is an open-source framework that can be used to convert all pages into mobile-friendly pages so that all content can be served very easily. Basically, it works as an app that makes all websites mobile compatible. This application was developed with this in mind to speed up the opening of web pages. GoogleAMP has HTML, JS, and Cache libraries that make each website more user-specific. Despite extensive content such as PDFs, video or audio, the loading time for mobile devices is shortened.
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Accelerated Mobile Pages, or AMP, is the simple version of a website's mobile pages. This app only displays the most important elements on the pages of a website and ignores other elements that are taking a long time for the website to load. In such a situation, the mobile pages open automatically very quickly. Thanks to this, users also have more time to read the website's content.
By now you must have thought about Google AMP, how much more important it is to us. So let's look at the pros and cons of Google AMP and see the positive and negative effects of using it on a website. Huh.
Benefits of Google AMP (Accelerated Mobile Pages)
1. Speed up the loading time of the website
If you are a mobile user, you must have noticed that loading times have increased significantly due to the implementation of the AMP website. No redundant extensions are loaded, which makes websites open quickly.
2. Increases server performance
Because the websites open quickly, due to which there is a lot of traffic on the website and the server is not heavily loaded, and the server performance increases.
3. Mobile helps to improve the ranking
It doesn't directly increase the mobile ranking, but certainly indirectly as the websites open quickly, which improves the website's response time and increases the trophy as well and ultimately increases the mobile ranking.
4. Help mobile users surf the web
As we know, it is happy to be browsing on the phone when it is slow to load. However, with the help of Google AMP, the loading time is significantly reduced, making it easier for mobile users to navigate.
5. It is a boon to information websites
This is a boon for information websites as these websites don't have a lot of videos or pictures and they have more text. If this additional extension is removed, the website will automatically speed up.
Accelerated mobile sites
1. Using cache increases the performance of the website.
Yes, the help of cache increases the performance of the website, but it has a negative effect on this website as it uses a large amount of cache memory only to store the website.
2. AMP adds bad feed to website crawling
Yes, AMP supports Google Analytics, but that requires using a lot of different tags on these AMP pages and it's not that easy to implement. This reduces the use of analytics on the website to some extent. Which brings a bad feed to the website.
3. Advertising reduces income
As we know, the use of AMP drastically reduces the amount of advertising on the website, resulting in a huge loss in advertising revenue and bloggers have to lose some of their revenue.
4. This is not good for the e-commerce website
Ecommerce websites have the most ads and there are more pictures to show the product and the least text. All of these things are removed with AMP, which affects their income.
5. The ranking factor does not depend on Google AMP
Google has made it clear that AMP does not play a role in the ranking of the website. Bloggers who think they will implement AMP will improve their blog rankings, then this is completely wrong.
By now, you should be aware of the dangers and disadvantages of AMP. Now you can decide for yourself whether or not Aakir AMP is suitable for your website. In my opinion, they should be used on news sites, blog posts, and information websites.
The practicality of the GPA for small businesses
I think you will now understand what Google Accelerated Mobile Page (AMP) is. It is very easy for developers to implement, but not that easy for small business owners to use on their website. To use it, you must have some technical knowledge. Here I mentioned one such method that it can be implemented.
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